Preservation over Growth

The first principle of investing should be to preserve your capital and focus on growth only after that capital is protected.

Value to customers

Invest in assets that will create and deliver long term value to customers. Where possible strive to bring awe to customers with the value delivered.

Quality over Quantity

Focus on a limited set of assets that are of high quality quality rather than owning multiple assets with medium quality.

Sustainability

Invest in assets that minimize harm to the environment and that reverse the damage humans have done to the earth.

Integrity

While investing follow the rules and regulations of the land and work towards ensuring partners are given the fair share in line with their efforts.

Adaptability

In a changing world, embrace change while investing and adapt our philosophies to the evolving landscape.

Insights based investing

Only invest in assets after thorough due diligence of their short term and long term potential and do not pursue short term trends.

Ecosystems

Work hand in hand with experts in their relevant industries to co-create exceptional products that are greater than the sum of its individual parts.